Reader Rocket Review Our evaluation of Aura vs 4

Display

How do the screens stack up?

Kobo Aura
5.5
iPad 4
8.7
Resolution, pixel density and Screen size

Bookstore

How good is the supporting ecosystem?

Kobo Aura
10.0
iPad 4
9.7
average NYT best sellers price and NYT's top selling titles

Performance

How responsive and how long does the e-reader last?

Kobo Aura
5.5
iPad 4
1.8
Battery life

Reviews

How do our trusted review sites rank these products?

Kobo Aura
n.d.
iPad 4
7.4
Reviews from mashable.com, goodereader.com and engadget.com

Reader Rocket Score

Display, Bookstore, Performance and Reviews

Kobo Aura
6.7
iPad 4
6.9

Winner
Apple iPad 4 

Reader Rocket recommends the Apple iPad 4  based on its display.

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Differences What are the advantages of each

Front view of Kobo Aura

Reasons to consider the
Kobo Aura

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Much lighter weight 174 g vs 652 g 3.7x lighter weight
Expandable memory microSD 32GB vs None About half of E-Readers have an expansion slot ; store more content with a removable microSD card
Doesn't use a proprietary power connector No (micro-USB) vs Yes (Lightning port) Somewhat common; Standardized connectors are cheap, compatible and easy to find
Much longer battery life 30 hour vs 10 hour 3x longer battery life; read more between charges
Much better Input/Output port micro-USB vs Lightning port 100% better Input/Output port
Bookstore read bookstore purchases from Android reading app Yes (Kobo Books) vs No (iBookstore) About half of E-Readers have a complementary Android reading app
Bookstore read bookstore purchases from PC app Yes (Kobo Books) vs No (iBookstore) About half of E-Readers have a complementary PC app
Bookstore read bookstore purchases from mac app Yes (Kobo Books) vs No (iBookstore) About half of E-Readers have a complementary mac app
Is readable in direct sunlight Yes (E-Ink) vs No (LCD) Somewhat common; text doesn't look washed out in direct daylight
Uses an open platform Yes vs No Somewhat common; can download ebooks from any source offering formats supported by device
Thinner 8.1 mm vs 9 mm More than 10% thinner ; easily slides into bags
Front view of Apple iPad 4

Reasons to consider the
Apple iPad 4

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Much bigger screen 9.7" vs 6" More than 60% bigger screen
Much higher resolution screen 2048 x 1536 vs 1024 x 758 More than 4x higher resolution screen
Can display full color Yes (LCD) vs No (E-Ink) Somewhat common; view images, read comics, and web-browse in full color
No black flash when turning pages No (LCD) vs Yes Somewhat common; provides less obtrusive page turns
Faster processor 1,400 MHz vs 1,000 MHz 40% faster processor; a faster processor improves responsiveness
Supports text to speech Yes vs No About half of E-Readers support text to speech

Specifications Full list of technical specs

screen

Kobo Aura  vs
iPad 4 
Screen resolution 1024 x 758 2048 x 1536
Screen size 6" 9.7"
Pixel density 212 ppi 263 ppi
Built-in light ComfortLight LED backlight
Screen type E-Ink LCD
Touchscreen Capacitive Capacitive
Flashes screen black during page turns Yes No

features

Sync across multiple devices Yes Yes
Note taking Yes Yes
Text to speech No Yes
Web browser Yes Yes
Stereo speakers No Yes

storage

Expansion slot microSD 32GB None
Memory 4 GB 16 GB

form factor

Size 114 x 150 x 8.1 mm 241 x 186 x 9 mm
Weight 174 g 652 g
Interface touchscreen touchscreen
Headphone jack No Yes

connectivity

Kobo Aura  vs
iPad 4 
Input/Output port micro-USB Lightning port
Cellular data None None
Wi-Fi 802.11b/g/n 802.11b/g/n
Bluetooth connectivity No Yes

technical specs

RAM 1,024 MB 1,024 MB
Processor 1,000 MHz 1,400 MHz

bookstore

Uses an open platform Yes No
Bookstore Kobo Books iBookstore
Average NYT best sellers price $9.95 $9.45
Number of NYT top-selling titles offered+ 38 36
Cloud storage Yes Yes
Has retail store locations No Yes
Kobo Aura
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Apple iPad 4
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