Reader Rocket Review Our evaluation of Aura vs Paperwhite

Display

How do the screens stack up?

Resolution, pixel density and Screen size

Bookstore

How good is the supporting ecosystem?

e-bookstore size, average NYT best sellers price, NYT's top selling titles and 4 more

Performance

How responsive and how long does the e-reader last?

Battery life

Reviews

How do our trusted review sites rank these products?

Reviews from mashable.com, goodereader.com and engadget.com

Reader Rocket Score

Display, Bookstore, Performance and Reviews

Winner
Amazon Kindle Paperwhite 

Reader Rocket recommends the Amazon Kindle Paperwhite  based on its bookstore.

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Differences What are the advantages of each

Front view of Kobo Aura

Reasons to consider the
Kobo Aura

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Expandable memory microSD 32GB vs None About half of E-Readers have an expansion slot ; store more content with a removable microSD card
Uses an open platform Yes vs No Somewhat common; can download ebooks from any source offering formats supported by device
Thinner 8.1 mm vs 9 mm More than 10% thinner ; easily slides into bags
Slightly lighter weight 174 g vs 221 g More than 20% lighter weight
Faster processor 1,000 MHz vs 800 MHz 25% faster processor; a faster processor improves responsiveness
Front view of Amazon Kindle Paperwhite

Reasons to consider the
Amazon Kindle Paperwhite

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Has cellular connectivity 3G vs None Very few E-Readers have cellular data ; download content anywhere with a cellular connection
Customer loyalty program Yes (Kindle Store) vs No About half of E-Readers support customer loyalty program
Has reader-to-reader lending Yes (Kindle Store) vs No Somewhat common; e-books can be loaned to a friend for a 14 day period; each e-book can only be loaned once
Bigger bookstore 4 M book (Kindle Store) vs 3.2 M book Around 25% larger e-bookstore size; totalling paid & free books, this reader's bookstore offers a larger selection of reading material

Specifications Full list of technical specs

screen

Kobo Aura  vs
Kindle Paperwhite 
Screen resolution 1024 x 758 1024 x 768
Screen size 6" 6"
Pixel density 212 ppi 213 ppi
Built-in light ComfortLight Paperwhite
Screen type E-Ink E-Ink
Touchscreen Capacitive Capacitive
Flashes screen black during page turns Yes Yes

features

Sync across multiple devices Yes Yes
Note taking Yes Yes
Text to speech No No
Web browser Yes Yes
Stereo speakers No No

storage

Expansion slot microSD 32GB None
Memory 4 GB 2 GB

form factor

Size 114 x 150 x 8.1 mm 116 x 170 x 9 mm
Weight 174 g 221 g
Interface touchscreen touchscreen
Headphone jack No No

connectivity

Kobo Aura  vs
Kindle Paperwhite 
Input/Output port micro-USB micro-USB
Cellular data None 3G
Wi-Fi 802.11b/g/n 802.11b/g/n
Bluetooth connectivity No No

technical specs

RAM 1,024 MB 256 MB
Processor 1,000 MHz 800 MHz

bookstore

Uses an open platform Yes No
Bookstore Kobo Books Kindle Store
EBookstore size 3.2 M book 4 M book
Free content free content 1.89 M books 2.5 M books
Customer loyalty program No Yes
Average NYT best sellers price $9.95 $9.24
Number of NYT top-selling titles offered+ 38 38
Reader-to-reader lending No Yes
Cloud storage Yes Yes
Reading apps iOS, Android, BlackBerry, PC, Mac iOS, Android, BlackBerry, Windows Phone, PC and Mac
Additional electronic offerings newspapers, magazines and comics/graphic novels newspapers, magazines, comics/graphic novels, textbooks, audio-books and blogs
Has retail store locations No No
Kobo Aura
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Amazon Kindle Paperwhite
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Comments

Showing 1 comment.
I've choosen Kobo Aura for its supports to .ePub, .CBR and .CBZ, while Paperwhite doesn't support them but does support .DOC. Supported files should be taken in account for reviews.
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