Reader Rocket Review Our evaluation of Aura vs Fire

Display

How do the screens stack up?

Resolution, pixel density and Screen size

Bookstore

How good is the supporting ecosystem?

e-bookstore size, average NYT best sellers price, NYT's top selling titles and 4 more

Performance

How responsive and how long does the e-reader last?

Battery life

Reviews

How do our trusted review sites rank these products?

Reviews from mashable.com, goodereader.com and engadget.com

Reader Rocket Score

Display, Bookstore, Performance and Reviews

Winner
Kobo Aura 

Reader Rocket recommends the Kobo Aura  based on its display and performance.

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Differences What are the advantages of each

Front view of Kobo Aura

Reasons to consider the
Kobo Aura

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Much thinner 8.1 mm vs 11.4 mm Around 30% thinner ; easily slides into bags
Expandable memory microSD 32GB vs None About half of E-Readers have an expansion slot ; store more content with a removable microSD card
Much longer battery life 30 hour vs 7.5 hour 4x longer battery life; read more between charges
Significantly lighter weight 174 g vs 413 g 2.4x lighter weight
Is readable in direct sunlight Yes (E-Ink) vs No (LCD) Somewhat common; text doesn't look washed out in direct daylight
Uses an open platform Yes vs No Somewhat common; can download ebooks from any source offering formats supported by device
Front view of Amazon Kindle Fire

Reasons to consider the
Amazon Kindle Fire

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Customer loyalty program Yes (Kindle Store) vs No About half of E-Readers support customer loyalty program
Has reader-to-reader lending Yes (Kindle Store) vs No Somewhat common; e-books can be loaned to a friend for a 14 day period; each e-book can only be loaned once
Can display full color Yes (LCD) vs No (E-Ink) Somewhat common; view images, read comics, and web-browse in full color
No black flash when turning pages No (LCD) vs Yes Somewhat common; provides less obtrusive page turns
Bigger screen 7" vs 6" More than 15% bigger screen
Bigger bookstore 4 M book (Kindle Store) vs 3.2 M book Around 25% larger e-bookstore size; totalling paid & free books, this reader's bookstore offers a larger selection of reading material
Supports text to speech Yes vs No About half of E-Readers support text to speech
Faster processor 1,200 MHz vs 1,000 MHz 20% faster processor; a faster processor improves responsiveness

Specifications Full list of technical specs

screen

Kobo Aura  vs
Kindle Fire 
Screen resolution 1024 x 758 1024 x 600
Screen size 6" 7"
Pixel density 212 ppi 169 ppi
Built-in light ComfortLight LED backlight
Screen type E-Ink LCD
Touchscreen Capacitive Capacitive
Flashes screen black during page turns Yes No

features

Sync across multiple devices Yes Yes
Note taking Yes Yes
Text to speech No Yes
Web browser Yes Yes
Stereo speakers No Yes

storage

Expansion slot microSD 32GB None
Memory 4 GB 8 GB

form factor

Size 114 x 150 x 8.1 mm 190 x 120 x 11.4 mm
Weight 174 g 413 g
Interface touchscreen touchscreen
Headphone jack No Yes

connectivity

Kobo Aura  vs
Kindle Fire 
Input/Output port micro-USB micro-USB
Cellular data None None
Bluetooth connectivity No No

technical specs

RAM 1,024 MB 1,024 MB
Processor 1,000 MHz 1,200 MHz

bookstore

Uses an open platform Yes No
Bookstore Kobo Books Kindle Store
EBookstore size 3.2 M book 4 M book
Free content free content 1.89 M books 2.5 M books
Customer loyalty program No Yes
Average NYT best sellers price $9.95 $9.24
Number of NYT top-selling titles offered+ 38 38
Reader-to-reader lending No Yes
Cloud storage Yes Yes
Reading apps iOS, Android, BlackBerry, PC, Mac iOS, Android, BlackBerry, Windows Phone, PC and Mac
Additional electronic offerings newspapers, magazines and comics/graphic novels newspapers, magazines, comics/graphic novels, textbooks, audio-books and blogs
Has retail store locations No No
Kobo Aura
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Amazon Kindle Fire
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