Reader Rocket Review Our evaluation of 7 vs Fire


How do the screens stack up?

Arc 7
Resolution, pixel density and Screen size


How good is the supporting ecosystem?

Arc 7
e-bookstore size, average NYT best sellers price, NYT's top selling titles and 4 more


How responsive and how long does the e-reader last?

Arc 7
Battery life


How do our trusted review sites rank these products?

Arc 7
Reviews from multiple trusted sites

Reader Rocket Score

Display, Bookstore, Performance and Reviews

Arc 7

Amazon Kindle Fire 

Reader Rocket recommends the Amazon Kindle Fire  based on its bookstore.

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Differences What are the advantages of each

Front view of Kobo Arc 7

Reasons to consider the
Kobo Arc 7

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Expandable memory microSD (up to 32GB) vs None About half of E-Readers have an expansion slot ; store more content with a removable microSD card
Thinner 10.1 mm vs 11.4 mm More than 10% thinner ; easily slides into bags
Lighter weight 360 g vs 413 g Around 15% lighter weight
Front view of Amazon Kindle Fire

Reasons to consider the
Amazon Kindle Fire

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Customer loyalty program Yes (Kindle Store) vs No (Kobo Books) About half of E-Readers support customer loyalty program
Has reader-to-reader lending Yes (Kindle Store) vs No (Kobo Books) Somewhat common; e-books can be loaned to a friend for a 14 day period; each e-book can only be loaned once
Can take notes Yes vs No About half of E-Readers support take notes
Supports text to speech Yes vs No About half of E-Readers support text to speech
Bigger bookstore 4 M book (Kindle Store) vs 3.5 M book Around 15% larger e-bookstore size; totalling paid & free books, this reader's bookstore offers a larger selection of reading material

Specifications Full list of technical specs


Arc 7  vs
Kindle Fire 
Screen resolution 1024 x 600 1024 x 600
Screen size 7" 7"
Pixel density 169 ppi 169 ppi
Screen type LCD LCD
Touchscreen Capacitive Capacitive
Flashes screen black during page turns No No


Sync across multiple devices Yes Yes
Note taking No Yes
Text to speech No Yes
Web browser Yes Yes
Stereo speakers No Yes
Evernote integration Yes Yes
Accelerometer Yes Yes


Expansion slot microSD (up to 32GB) None
Memory 8 GB 8 GB

form factor

Size 122 x 194 x 10.1 mm 190 x 120 x 11.4 mm
Weight 360 g 413 g
Interface touchscreen touchscreen
Headphone jack Yes Yes


Arc 7  vs
Kindle Fire 
Input/Output port micro-USB micro-USB
Bluetooth connectivity Yes No

technical specs

RAM 1 MB 1,024 MB
Processor 1,200 MHz 1,200 MHz


Bookstore Kobo Books Kindle Store
EBookstore size 3.5 M book 4 M book
Free content free content 1.89 M books 2.5 M books
Customer loyalty program No Yes
Average NYT best sellers price $9.95 $9.24
Number of NYT top-selling titles offered+ 38 38
Reader-to-reader lending No Yes
Cloud storage Yes Yes
Reading apps iOS, Android, BlackBerry, PC and Mac iOS, Android, BlackBerry, Windows Phone, PC and Mac
Additional electronic offerings newspapers, magazines and comics/graphic novels newspapers, magazines, comics/graphic novels, textbooks, audio-books and blogs
Has retail store locations No No
Kobo Arc 7
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Amazon Kindle Fire
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