Reader Rocket Review Our evaluation of Simple Touch vs Fire HD 7"

Display

How do the screens stack up?

Resolution, pixel density, Screen size and anti-glare

Bookstore

How good is the supporting ecosystem?

e-bookstore size, average NYT best sellers price, NYT's top selling titles and 4 more

Performance

How responsive and how long does the e-reader last?

Battery life and Recharge time

Reviews

How do our trusted review sites rank these products?

Reviews from theverge.com

No winner declared

Too close to call

Differences What are the advantages of each

Front view of Barnes & Noble NOOK Simple Touch

Reasons to consider the
Barnes & Noble NOOK Simple Touch

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Expandable memory microSD (up to 32GB) vs None About half of E-Readers have an expansion slot ; store more content with a removable microSD card
Significantly longer battery life 30 hour vs 11 hour Around 2.8x longer battery life; read more between charges
Lighter weight 212 g vs 395 g More than 45% lighter weight
Is readable in direct sunlight Yes (E-Ink) vs No (LCD) Somewhat common; text doesn't look washed out in direct daylight
Supports the ePub open format Yes vs No About half of E-Readers support the ePub open format
Uses an open platform Yes vs No Somewhat common; can download ebooks from any source offering formats supported by device
Quicker recharging 3 hours vs 4 hours 25% quicker recharging; requires less time to re-charge
Front view of Amazon Kindle Fire HD 7"

Reasons to consider the
Amazon Kindle Fire HD 7"

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Has a built-in light LED backlight vs None Most E-Readers have a built-in light
Has an app store Kindle Store vs None Most E-Readers have an app store
Customer loyalty program Yes (Kindle Store) vs No (NOOK Book Store) About half of E-Readers support customer loyalty program
Can browse the web Yes vs No About half of E-Readers have a web browser
Can display full color Yes (LCD) vs No (E-Ink) Somewhat common; view images, read comics, and web-browse in full color
Can run Android apps Yes vs No About half of E-Readers support
Thinner 10.3 mm vs 12 mm Around 15% thinner ; easily slides into bags
Directly download library e-books to device Yes vs No Somewhat common; offers quick access to browsing public library titles available for e-readers
No black flash when turning pages No (LCD) vs Yes (E-Ink) Somewhat common; provides less obtrusive page turns
Bigger screen 7" vs 6" More than 15% bigger screen
Bigger bookstore 4 M book (Kindle Store) vs 3.27 M book (NOOK Book Store) More than 20% larger e-bookstore size; totalling paid & free books, this reader's bookstore offers a larger selection of reading material
Automatically adjusts screen orientation Yes vs No Somewhat common; auto-adjusts between portrait & landscape based on orientation
Supports the Mobi e-book format Yes vs No About half of E-Readers support the Mobi e-book format
Supports text to speech Yes vs No About half of E-Readers support text to speech
Higher resolution screen 1280 x 800 vs 800 x 600 Around 2.2x higher resolution screen

Reviews Word on the street

Specifications Full list of technical specs

screen

NOOK Simple Touch  vs
Kindle Fire HD 7" 
Screen resolution 800 x 600 1280 x 800
Screen size 6" 7"
Pixel density 166 ppi 215 ppi
Built-in light None LED backlight
Screen type E-Ink LCD
Touchscreen Infrared Capacitive
Multitouch Yes Yes
Flashes screen black during page turns Yes No

features

Sync across multiple devices Yes Yes
Note taking Yes Yes
Text to speech No Yes
Directly download library e-books to device No Yes
Web browser No Yes
Stereo speakers No Yes
Evernote integration No Yes
Landscape mode Yes Yes
Accelerometer No Yes
Parental controls Yes Yes

storage

Expansion slot microSD (up to 32GB) None
Memory 2 GB 16 GB

form factor

Size 127 x 165 x 12 mm 193 x 137 x 10.3 mm
Weight 212 g 395 g
Interface touchscreen touchscreen
Headphone jack No Yes

connectivity

NOOK Simple Touch  vs
Kindle Fire HD 7" 
Input/Output port micro-USB micro-USB
Cellular data None None
Wi-Fi 802.11b/g/n 802.11b/g/n
Bluetooth connectivity No Yes

technical specs

Document support
AAX
DOC
PRC
AZW
PDF
TXT
ePUB
HTML
MOBI
KF8
Image support
JPEG
GIF
PNG
BMP

bookstore

Uses an open platform Yes No
Bookstore NOOK Book Store Kindle Store
EBookstore size 3.27 M book 4 M book
Free content free content 1.84 M books 2.5 M books
Customer loyalty program No Yes
Average NYT best sellers price $9.64 $9.24
Number of NYT top-selling titles offered+ 38 38
Reader-to-reader lending Yes Yes
Cloud storage Yes Yes
Reading apps iOS, Android, PC and Mac iOS, Android, BlackBerry, Windows Phone, PC and Mac
Additional electronic offerings newspapers, magazines, comics/graphic novels, textbooks, and audio-books newspapers, magazines, comics/graphic novels, textbooks, audio-books and blogs
Has retail store locations Yes No
Barnes & Noble NOOK Simple Touch
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Amazon Kindle Fire HD 7"
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