Reader Rocket Review Our evaluation of Color vs 4

Display

How do the screens stack up?

iPad 4
7.8
Resolution, pixel density, Screen size and anti-glare

Bookstore

How good is the supporting ecosystem?

NOOK Color
10.0
iPad 4
9.7
average NYT best sellers price and NYT's top selling titles

Performance

How responsive and how long does the e-reader last?

iPad 4
4.8
Battery life and SunSpider

Reviews

How do our trusted review sites rank these products?

iPad 4
7.4
Reviews from reviews.cnet.com

No winner declared

Too close to call

Differences What are the advantages of each

Front view of Barnes & Noble NOOK Color

Reasons to consider the
Barnes & Noble NOOK Color

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Significantly lighter weight 422 g vs 652 g More than 35% lighter weight
Bookstore read bookstore purchases from Android reading app Yes (NOOK Book Store) vs No (iBookstore) About half of E-Readers have a complementary Android reading app
Bookstore read bookstore purchases from PC app Yes (NOOK Book Store) vs No (iBookstore) About half of E-Readers have a complementary PC app
Bookstore read bookstore purchases from mac app Yes (NOOK Book Store) vs No (iBookstore) About half of E-Readers have a complementary mac app
Uses an open platform Yes vs No Somewhat common; can download ebooks from any source offering formats supported by device
Front view of Apple iPad 4

Reasons to consider the
Apple iPad 4

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Much thinner 9 mm vs 12.2 mm More than 25% thinner ; easily slides into bags
Much higher resolution screen 2048 x 1536 vs 1024 x 600 More than 5x higher resolution screen
Noticeably bigger screen 9.7" vs 7" Around 40% bigger screen
Directly download library e-books to device Yes vs No Somewhat common; offers quick access to browsing public library titles available for e-readers
Much faster web browser 850ms vs 4,101ms 4.8x faster web browser
Significantly faster processor 1,400 MHz vs 800 MHz 75% faster processor; a faster processor improves responsiveness
Supports text to speech Yes vs No About half of E-Readers support text to speech

Specifications Full list of technical specs

screen

NOOK Color  vs
iPad 4 
Screen resolution 1024 x 600 2048 x 1536
Screen size 7" 9.7"
Pixel density 169 ppi 263 ppi
Screen type LCD LCD
Multitouch Yes Yes
Flashes screen black during page turns No No

features

Sync across multiple devices Yes Yes
Text to speech No Yes
Directly download library e-books to device No Yes
Web browser Yes Yes
Accelerometer Yes Yes
Parental controls No Yes

storage

Memory 5 GB 16 GB

connectivity

NOOK Color  vs
iPad 4 
Bluetooth connectivity No Yes

technical specs

RAM 512 MB 1,024 MB
Processor 800 MHz 1,400 MHz

bookstore

Uses an open platform Yes No
Bookstore NOOK Book Store iBookstore
Average NYT best sellers price $9.64 $9.45
Number of NYT top-selling titles offered+ 38 36
Cloud storage Yes Yes
Has retail store locations Yes Yes

form factor

Size 127 x 205 x 12.2 mm 241 x 186 x 9 mm
Weight 422 g 652 g
Headphone jack Yes Yes
Barnes & Noble NOOK Color
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Apple iPad 4
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