Reader Rocket Review Our evaluation of Color vs Keyboard

Display

How do the screens stack up?

Resolution, pixel density, Screen size and anti-glare

Bookstore

How good is the supporting ecosystem?

e-bookstore size, average NYT best sellers price, NYT's top selling titles and 4 more

Performance

How responsive and how long does the e-reader last?

Battery life and Recharge time

Reviews

How do our trusted review sites rank these products?

Reviews from reviews.cnet.com

Reader Rocket Score

Display, Bookstore, Performance and Reviews

Winner
Amazon Kindle Keyboard 

Reader Rocket recommends the Amazon Kindle Keyboard  based on its display, bookstore, performance and reviews.

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Differences What are the advantages of each

Front view of Barnes & Noble NOOK Color

Reasons to consider the
Barnes & Noble NOOK Color

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Can display full color Yes (LCD) vs No (E-Ink) Somewhat common; view images, read comics, and web-browse in full color
Can run Android apps Yes vs No About half of E-Readers support
Supports the ePub open format Yes vs No About half of E-Readers support the ePub open format
No black flash when turning pages No (LCD) vs Yes (E-Ink) Somewhat common; provides less obtrusive page turns
Uses an open platform Yes vs No Somewhat common; can download ebooks from any source offering formats supported by device
Bigger screen 7" vs 6" More than 15% bigger screen
Automatically adjusts screen orientation Yes vs No Somewhat common; auto-adjusts between portrait & landscape based on orientation
Quicker recharging 3.5 hours vs 4.5 hours More than 20% quicker recharging; requires less time to re-charge
Front view of Amazon Kindle Keyboard

Reasons to consider the
Amazon Kindle Keyboard

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Much thinner 9 mm vs 12.2 mm More than 25% thinner ; easily slides into bags
Much longer battery life 30 hour vs 8 hour 3.8x longer battery life; read more between charges
Customer loyalty program Yes (Kindle Store) vs No (NOOK Book Store) About half of E-Readers support customer loyalty program
Is readable in direct sunlight Yes (E-Ink) vs No (LCD) Somewhat common; text doesn't look washed out in direct daylight
Lighter weight 274 g vs 422 g More than 35% lighter weight
Bigger bookstore 4 M book (Kindle Store) vs 3.27 M book (NOOK Book Store) More than 20% larger e-bookstore size; totalling paid & free books, this reader's bookstore offers a larger selection of reading material
Supports the Mobi e-book format Yes vs No About half of E-Readers support the Mobi e-book format
Supports text to speech Yes vs No About half of E-Readers support text to speech

Specifications Full list of technical specs

screen

NOOK Color  vs
Kindle Keyboard 
Screen resolution 1024 x 600 800 x 600
Screen size 7" 6"
Pixel density 169 ppi 166 ppi
Screen type LCD E-Ink
Flashes screen black during page turns No Yes

features

Sync across multiple devices Yes Yes
Text to speech No Yes
Directly download library e-books to device No No
Web browser Yes Yes
Evernote integration Yes No
Landscape mode Yes Yes
Accelerometer Yes No
Parental controls No Yes

storage

Memory 5 GB 4 GB

form factor

Size 127 x 205 x 12.2 mm 123 x 190 x 9 mm
Weight 422 g 274 g
Headphone jack Yes Yes

connectivity

NOOK Color  vs
Kindle Keyboard 
Bluetooth connectivity No No

technical specs

Document support
XLS
DOC
PRC
AZW
PDF
XLX
TXT
PPT
ePUB
CBZ
HTML
MOBI

bookstore

Uses an open platform Yes No
Bookstore NOOK Book Store Kindle Store
EBookstore size 3.27 M book 4 M book
Free content free content 1.84 M books 2.5 M books
Customer loyalty program No Yes
Average NYT best sellers price $9.64 $9.24
Number of NYT top-selling titles offered+ 38 38
Reader-to-reader lending Yes Yes
Cloud storage Yes Yes
Reading apps iOS, Android, PC and Mac iOS, Android, BlackBerry, Windows Phone, PC and Mac
Additional electronic offerings newspapers, magazines, comics/graphic novels, textbooks, and audio-books newspapers, magazines, comics/graphic novels, textbooks, audio-books and blogs
Has retail store locations Yes No
Barnes & Noble NOOK Color
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Amazon Kindle Keyboard
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