Reader Rocket Review Our evaluation of Color vs Fire HD 7"

Display

How do the screens stack up?

Resolution, pixel density, Screen size and anti-glare

Bookstore

How good is the supporting ecosystem?

e-bookstore size, average NYT best sellers price, NYT's top selling titles and 4 more

Performance

How responsive and how long does the e-reader last?

Battery life, SunSpider and Recharge time

Reviews

How do our trusted review sites rank these products?

Reviews from reviews.cnet.com

Reader Rocket Score

Display, Bookstore, Performance and Reviews

Winner
Amazon Kindle Fire HD 7" 

Reader Rocket recommends the Amazon Kindle Fire HD 7"  based on its display, bookstore, performance and reviews.

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Differences What are the advantages of each

Front view of Barnes & Noble NOOK Color

Reasons to consider the
Barnes & Noble NOOK Color

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Supports the ePub open format Yes vs No About half of E-Readers support the ePub open format
Uses an open platform Yes vs No Somewhat common; can download ebooks from any source offering formats supported by device
Quicker recharging 3.5 hours vs 4 hours Around 15% quicker recharging; requires less time to re-charge
Front view of Amazon Kindle Fire HD 7"

Reasons to consider the
Amazon Kindle Fire HD 7"

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Customer loyalty program Yes (Kindle Store) vs No (NOOK Book Store) About half of E-Readers support customer loyalty program
Significantly thinner 10.3 mm vs 12.2 mm More than 15% thinner ; easily slides into bags
Directly download library e-books to device Yes vs No Somewhat common; offers quick access to browsing public library titles available for e-readers
Significantly faster web browser 1,787ms vs 4,101ms 2.3x faster web browser
Bigger bookstore 4 M book (Kindle Store) vs 3.27 M book (NOOK Book Store) More than 20% larger e-bookstore size; totalling paid & free books, this reader's bookstore offers a larger selection of reading material
Supports the Mobi e-book format Yes vs No About half of E-Readers support the Mobi e-book format
Supports text to speech Yes vs No About half of E-Readers support text to speech
Higher resolution screen 1280 x 800 vs 1024 x 600 More than 65% higher resolution screen
Longer battery life 11 hour vs 8 hour Around 40% longer battery life; read more between charges

Specifications Full list of technical specs

screen

NOOK Color  vs
Kindle Fire HD 7" 
Screen resolution 1024 x 600 1280 x 800
Screen size 7" 7"
Pixel density 169 ppi 215 ppi
Screen type LCD LCD
Multitouch Yes Yes
Flashes screen black during page turns No No

features

Sync across multiple devices Yes Yes
Text to speech No Yes
Directly download library e-books to device No Yes
Web browser Yes Yes
Evernote integration Yes Yes
Landscape mode Yes Yes
Accelerometer Yes Yes
Parental controls No Yes

storage

Internal storage 5 GB 12.6 GB
Memory 5 GB 16 GB

form factor

Size 127 x 205 x 12.2 mm 193 x 137 x 10.3 mm
Weight 422 g 395 g
Headphone jack Yes Yes

connectivity

NOOK Color  vs
Kindle Fire HD 7" 
Bluetooth connectivity No Yes

technical specs

Document support
XLS
AAX
DOC
PRC
AZW
PDF
XLX
TXT
PPT
ePUB
CBZ
HTML
MOBI
KF8

bookstore

Uses an open platform Yes No
Bookstore NOOK Book Store Kindle Store
EBookstore size 3.27 M book 4 M book
Free content free content 1.84 M books 2.5 M books
Customer loyalty program No Yes
Average NYT best sellers price $9.64 $9.24
Number of NYT top-selling titles offered+ 38 38
Reader-to-reader lending Yes Yes
Cloud storage Yes Yes
Reading apps iOS, Android, PC and Mac iOS, Android, BlackBerry, Windows Phone, PC and Mac
Additional electronic offerings newspapers, magazines, comics/graphic novels, textbooks, and audio-books newspapers, magazines, comics/graphic novels, textbooks, audio-books and blogs
Has retail store locations Yes No
Barnes & Noble NOOK Color
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Amazon Kindle Fire HD 7"
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