Reader Rocket Review Our evaluation of Color vs Fire

Display

How do the screens stack up?

Resolution, pixel density, Screen size and anti-glare

Bookstore

How good is the supporting ecosystem?

e-bookstore size, average NYT best sellers price, NYT's top selling titles and 4 more

Performance

How responsive and how long does the e-reader last?

Battery life, SunSpider and Recharge time

Reviews

How do our trusted review sites rank these products?

Reviews from reviews.cnet.com

No winner declared

Too close to call

Differences What are the advantages of each

Front view of Barnes & Noble NOOK Color

Reasons to consider the
Barnes & Noble NOOK Color

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Supports the ePub open format Yes vs No About half of E-Readers support the ePub open format
Uses an open platform Yes vs No Somewhat common; can download ebooks from any source offering formats supported by device
Quicker recharging 3.5 hours vs 4 hours Around 15% quicker recharging; requires less time to re-charge
Front view of Amazon Kindle Fire

Reasons to consider the
Amazon Kindle Fire

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Customer loyalty program Yes (Kindle Store) vs No (NOOK Book Store) About half of E-Readers support customer loyalty program
Directly download library e-books to device Yes vs No Somewhat common; offers quick access to browsing public library titles available for e-readers
Thinner 11.4 mm vs 12.2 mm More than 5% thinner ; easily slides into bags
Faster processor 1,200 MHz vs 800 MHz 50% faster processor; a faster processor improves responsiveness
Bigger bookstore 4 M book (Kindle Store) vs 3.27 M book (NOOK Book Store) More than 20% larger e-bookstore size; totalling paid & free books, this reader's bookstore offers a larger selection of reading material
Faster web browser 2,517ms vs 4,101ms Around 40% faster web browser
Supports the Mobi e-book format Yes vs No About half of E-Readers support the Mobi e-book format
Supports text to speech Yes vs No About half of E-Readers support text to speech

Specifications Full list of technical specs

screen

NOOK Color  vs
Kindle Fire 
Screen resolution 1024 x 600 1024 x 600
Screen size 7" 7"
Pixel density 169 ppi 169 ppi
Screen type LCD LCD
Multitouch Yes Yes
Flashes screen black during page turns No No

features

Sync across multiple devices Yes Yes
Text to speech No Yes
Directly download library e-books to device No Yes
Web browser Yes Yes
Evernote integration Yes Yes
Landscape mode Yes Yes
Accelerometer Yes Yes
Parental controls No Yes

storage

Internal storage 5 GB 5.5 GB
Memory 5 GB 8 GB

form factor

Size 127 x 205 x 12.2 mm 190 x 120 x 11.4 mm
Weight 422 g 413 g
Headphone jack Yes Yes

connectivity

NOOK Color  vs
Kindle Fire 
Bluetooth connectivity No No

technical specs

RAM 512 MB 1,024 MB
Processor 800 MHz 1,200 MHz
Document support
XLS
AAX
DOC
PRC
AZW
PDF
XLX
TXT
PPT
ePUB
CBZ
HTML
MOBI
KF8

bookstore

Uses an open platform Yes No
Bookstore NOOK Book Store Kindle Store
EBookstore size 3.27 M book 4 M book
Free content free content 1.84 M books 2.5 M books
Customer loyalty program No Yes
Average NYT best sellers price $9.64 $9.24
Number of NYT top-selling titles offered+ 38 38
Reader-to-reader lending Yes Yes
Cloud storage Yes Yes
Reading apps iOS, Android, PC and Mac iOS, Android, BlackBerry, Windows Phone, PC and Mac
Additional electronic offerings newspapers, magazines, comics/graphic novels, textbooks, and audio-books newspapers, magazines, comics/graphic novels, textbooks, audio-books and blogs
Has retail store locations Yes No
Barnes & Noble NOOK Color
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Amazon Kindle Fire
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